Founder of Easy Button Real Estate
I'm Cole Ruud-Johnson. I share the marketing, systems, AI, and operating playbooks we use to create predictable deal flow and grow real estate businesses without burning out.
Free training for investors and agents who want predictable deal flow.

Free Training
Join me for a practical workshop on creating predictable deal flow, building systems that don't depend on you, and using marketing, AI, and talent to scale without burning out.

Choose Your Path
Real estate systems, AI playbooks, and behind-the-scenes lessons from building Easy Button Real Estate.
All the AI tools we're using right now — with exact prompts, workflows, and real examples from our business.
Long-form breakdowns on deal sourcing, marketing, AI, systems, and scaling a real estate business.
Watch on YouTubeConversations about real estate, entrepreneurship, scaling companies, marketing, and building long-term wealth.
Listen on Apple PodcastsSee how Easy Button helps investors and agents create predictable opportunities using data, marketing, systems, and talent.
Explore Easy ButtonReal estate strategies, AI playbooks, systems, and lessons from building Easy Button Real Estate — delivered to your inbox.
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About Cole
Cole Ruud-Johnson is the founder and CEO of Easy Button Real Estate. He builds companies, systems, and marketing strategies designed to help real estate investors and agents generate more opportunities and operate more effectively.
Through his content, Cole shares practical lessons from building Easy Button, developing technology, managing teams, creating offers, and navigating the realities of entrepreneurship.
His content focuses on what is actually being tested, built, and learned inside the business — not generic theory or hype.